To talk about our ethics and commitments for the planet, we had to do a campaign true to our values
We decided, from the outset, to avoid any staging or pretense. Under no circumstances did we want to have auditions with actors. Keen to ensure transparency and truthfulness, growers had to be real partners of the Biocoop network, growing local and seasonal products. The communication campaign had to be carried out in February. At this time of the year, the ideal region with a sufficient variety of vegetables was Brittany.Read more
The carbon footprint of a train trip from Paris to Rennes (Brittany) was 1.3 kg of CO2. By car, this journey would have generated 90.02 kg of CO2.
Transporting teams to rural areas not served by public transport was done by hybrid car.
On location, our team slept in eco-labeled houses. Meals and buffets were all composed of organic and/or local products. Waste was sorted and recycled.
In 2014, in industrialized countries, transportation accounted for:
30% of energy consumed.
20% of greenhouse gas emissions.
How to reduce the pollution discharged by transportation?
Keep airplane trips to an absolute minimum, reduce the movement of people and goods, and use clean transport.
The Photographer and Director scouted their future shooting locations on foot and by bicycle.
To produce organic milk, our cows are let out to graze each day, and their barn is comfortable and clean. Our cows only eat grass, serial and natural ferns, and are treated without antibiotics.Découvrez BIOLAIT
The camera’s inner box is completely light-proof and its interior is covered with a walnut black paint to avoid the reflection of light rays.
One face of the box is pierced with a tiny hole to let light through.
Inside, on the opposite side, the image is imprinted on a large sheet of photographic paper (40x50 cm).
The exposure time can be very long. For shots taken indoors or under cloudy conditions, we had to wait up to three hours to get a single shot.
Why film stock instead of digital?
The idea of our campaign is not to enter into the debate as to “which technique pollutes the most?”.
Instead, our permanent focus is on controlling and reducing our pollution.
Our strategy: mastering the entire production chain, from start to finish.
A digital camera is composed of electronic components manufactured in factories at a low cost in developing countries,
under conditions which are difficult to trace and verify.
The finished product is then sent over the World (often by plane – one of the most polluting means of transport) as it goes from the factory to stores.
Our pinhole camera, manually built from recovered wood, is obviously environmentally friendly.
And we were able to carry out a complete check on the origin of the raw materials so as to be as eco-responsible as possible.
For example, wood is one of the least polluting raw materials since it is not transformed and comes from sustainably managed forests.
If the Internet were a country, it would be the fifth largest electricity consumer worldwide*.
How to reduce the energy consumed by our Internet site ?
* Source: “Internet, la pollution cachée” prepared by Coline Tison and Laurent Lichtenstein
By 2030, it has been estimated that the energy consumption of Web infrastructures (servers and data centers,
could be the equivalent of the total worldwide energy consumption for 2008*.
To fight this hidden pollution, we decided to host this Internet sites on a ""Green"" server, entirely powered (100%) via renewable energy sources.
Thanks to a number of practical measures, our hosting platform cut its energy consumption by 50%, and has a neutral carbon balance.
Try to balance the swing by moving the slider to take off letters
Thousands of letters will never be as much asa picture !
The 3 advertising film campaigns were all shot by just one director and one cameraman using 2 Bolex cameras, handmade in Switzerland in the 70s. These unique devices have neither electronic components nor batteries, and are powered by an internal spring drive, wound manually. No artificial lighting was used. The interviews and other sounds were recorded by the director himself.